Industry: High-end fashion
Why High-end Fashion?
3D printing in High-end
fashion
Expensive, trendy and more formal
clothing which has an established reputation and is known for high
quality. Although the
high-end fashion industry is limited by a small number of brands, top fashion
designers set the tone for fashion trends, in addition to initiating the way
consumers choose their lifestyles and apparel selection from their high street
fashion shop like Top Shop, Zara, Marc by marc Jacob etc.
3D printing will affect almost every aspect of
industry and our personal lives. And
now, designers and fashion practitioner are jumping to the new technology
revolution. While fashion designers have been using 3D-printed materials since
2010, their range has been limited until recently. Many of the high-end designer that has start
utilizes 3D technology for innovation & design.
As more consumers enjoy their designs, they will be
subliminally educating others about the advancement of the technology. While
these designers do not necessarily allow you to customize their designs to your
taste, 3D printing certainly opens the door to easier customization. As customization
will become a necessity because that generation is interested in purchasing what
they want rather than what is available
We think that many people are doubt that the
prevalence of 3D printing and believe that most households will not obtain a 3D
printer, much like most households do not have a traditional printer or scanner
or both. However, as that belief or reality changes and consumers begin
printing common articles like t-shirts and socks, mainstay brands will have to
take notice and action.
Photo Credit: threeASFOUR
The
World's First Fully Articulated 3-D Printed Gown
1.
New
Market & High demand
Consumer experience to create their own design
online by using 3D printing technology or they could review the open design
through online service. The whole
process will only manage by themselves such as review the final product online
and place order directly. It's easy,
accessible, simple, no time limited and privacy.
It's certainly would not happen in coming 5-6 years
as the interaction between brand and customer in real time can never be
substituted. Consumers who want to touch
and feels the product materials, measure the product, and see the real colors
in person. The color variation could be
vary from different computer monitor. Also,
many consumers may not understand the composition of materials. While most
consumers know the difference between cotton, satin, polyester, etc. do they
really comprehend the elasticity differences?
In text reference [3D printing]
The World's
First Fully Articulated 3-D Printed Gown.
Fashion designer Iris van Herpen collaborated with New York company .MGX by
Materialise and artist Daniel Widrig to create 3D printed clothes
The opportunity
presented by Globalization & Consequences of technological adoption or oblivion
Global economy has changed in last 10 years and
economic growth from BRICs (金磚國家: Brazil, Russia , India, China and South
Africa). They have accumulated very
strong purchasing power. Particular in
Mainland China, people is getting richer & richer and it's beneficial by
China internal economic rapidly increase.
As such, they can afford to buy an expensive and luxury clothing for
themselves. In addition, consumer
purchasing pattern has changed from basic, simple and down to earth to unique,
outstanding and innovative.
Ø Adopt
3D printing
Allowing designer to create a variety design for
different customer and custom made for themselves. Designer is simply using 3D printing
technology to create what they want and print out without time limited. Xuberance's Shanghai design studio displayed
two unique SLS 3D printed wedding dresses at the Shanghai Convention &
Exhibition Center of International Sourcing in China from March 12-14.
2.
New
Fashion concept / Idea from customer and other market expertise
Luxury
brand strategy has changed. The focus is shifting to consumers,
with local trends and tastes. This new
mind-set has important implications for luxury brands as its requires to think
about their product offering from global perspective instead of oneself.
Ø Adopt
3D printing
Practitioner and designer can widely use of 3D
printing to create and develop more design for different market and tailor made
for some special customer in order to suit their needs. 3D printing can simplify the design &
development lead-time throughout the process and allowing more time for
customer's service to acquire more customer feedback for future's idea .
3.
Changing
consumer shopping pattern
The trend of the way that customer shopping is now
has changing to online and e-commerce since last 5-10 years. Over the last few years, many fashion brand
have make sure of social media to market their product and talk to the customer
directly. Personalize, customize and
memorable shopping journey will be a new shopping pattern now a day.
Ø Adopt
3D printing
4.
Global
supply chain
Simplify the supply chain process. Old pattern was
starting from Raw material, production site, Manufacturing, Packaging, Complete
product, Shipping, in-land transportation, Distribution center, local
transportation and finally Retail store.
Allowed companies to expand into different markets of customers and
suppliers.
Ø Adopt
3D printing
Reduce the total development and production
lead-time massively. And eliminate the
handling throughout the whole process undoubtly.
5.
Material
& Manufacturing cost
Garment industry involved different kind of raw
material around the world and purchasing from different location. The key cost driver mainly from material and
manufacturing cost.
Ø Adopt
3D printing
After adopting 3D printing technology, there's no
more "made to order" as the order will be by request from customer
individually. Total cost will be reduce
massively due to logistic cost and inventory cost have been eliminated.
The inBloom
Dress, by Australia’s XYZ Workshop, is made from dozens of 3D-printed panels.
Would 3D
printing replace fashion boutique?
While the 3D printing is getting prevalent, the
number of retail store will definitely be decreased while the
"Pop-up" store concept will be used.
"Pop-up" store / shop is not a fixed shop and it can be tailor
made and build by request on different location. It advantages is mobility and flexibility.
Future of High
end fashion
3D printing will allow luxury brands to create a
unique pieces in a new way. The luxury
brand's biggest concern will be the ease and speed of which copycat products
can be manufactured. Luxury brands will have to make their designs deceptively
simple in order to make it more complicated to copy. For example, there's some special code engrave
to the product and made it invisible for identity if it's fake or real product.
The 3D printing industry has a fairly low barrier to
entry. There are some patents, but generally any one can start a 3D printer
company. There is little standardization but also little lock in. But the cost
of professional 3D printer are still very expensive and the software operation
still require a well trained technician.
Over the next 5-10 years the printers will become
cheaper, faster, and more reliable. Greater control over materials means 3D
printing can be applied to new uses, like making bio-medical implants and
cosmetic surgery. There are already prototypes of ears, prosthetics, kidneys, blood vessels,
bones, and skin grafts. Even a trachea stint.
As a result, we can foresee that it shouldn't be a
problem for printing multiple material in one piece at the same time.
Reference:
Website:
In text reference [3D printing]
http://www.explainingthefuture.com/3dprinting.html
3D Printing: Evolving Ideas In Jewelry Design, Avant
Garde Fashion and the Luxury Industry
In text reference [Evolving Ideas In Jewelry Design,
Avant Garde Fashion and the Luxury Industry]
http://www.justluxe.com/fine-living/fashion/feature-1958289.php
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